Collection: Castel Pujol Sinestesia
Castel Pujol's evolution is reflected in its ongoing dialogue with new consumers. With the Synesthesia line, we propose a playful and visual approach to wine, beginning the tasting experience with the label.
We invited the artist Antonio Carrau to capture his tasting experience in visual works, recreating the phenomenon of synesthesia—the stimulation of one sense through another. To complete the sensory circle, the pieces were titled with words that express the sound and vibration of that very experience.